3D 

Creative concept | Art direction | Design

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For the Celio x Marvel collaboration, we developed and directed a series of six fully CG films designed for multi-platform deployment — in-store screens, metro displays, website integration, and social media rollouts.

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The central idea revolved around suspending time. Each film captures a decisive instant — a visual “pause” that magnifies movement while isolating the garments from the Marvel Active collection. By freezing the action at its peak, the clothing becomes the focal point within an otherwise dynamic superhero universe.

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The model was fully scanned and recreated in 3D, allowing seamless transformations into Captain America, Iron Man, and Hulk — each set within an environment inspired by the iconic colors and visual language of the respective hero.

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Read the article on Marvel's blog

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