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GUERLAIN
AQUA ALLEGORIA

AI

Social Media Content & AI-Driven VFX

Development of a hero packshot for Aqua Allegoria Forte, alongside the creation of an entirely new visual universe inspired by the fragrance’s floral composition.

The project centered on translating olfactory notes into a visual language. Flowers became the core narrative element — not as decorative accents, but as living structures shaping the environment around the bottle.

Petals, textures, and light were orchestrated to evoke depth, intensity, and sensuality.

Using AI and VFX workflows, we designed a controlled botanical world where the fragrance appears to emerge organically from its floral source.

 

The packshot was crafted with precision, emphasizing glass transparency, liquid luminosity, and refined materiality.

The result is a digital composition that elevates the product while immersing the viewer in a sensory landscape — where scent is suggested through movement, color, and atmosphere.

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Guerlain01.jpg
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