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GUERLAIN
AQUA ALLEGORIA

AI

Social Media Content & AI-Driven VFX

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Development of a hero packshot for Aqua Allegoria Forte, alongside the creation of an entirely new visual universe inspired by the fragrance’s floral composition.

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The project centered on translating olfactory notes into a visual language. Flowers became the core narrative element — not as decorative accents, but as living structures shaping the environment around the bottle.

Petals, textures, and light were orchestrated to evoke depth, intensity, and sensuality.

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Using AI and VFX workflows, we designed a controlled botanical world where the fragrance appears to emerge organically from its floral source.

 

The packshot was crafted with precision, emphasizing glass transparency, liquid luminosity, and refined materiality.

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The result is a digital composition that elevates the product while immersing the viewer in a sensory landscape — where scent is suggested through movement, color, and atmosphere.

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Guerlain01.jpg
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