AI

Nike — Social Spec Ad by Aurelie Scour
Art Direction | AI Visual Development | Animation

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This fully AI-crafted social film began with a clear artistic vision. The art direction was defined first — from the design of the garments to the creation of origami-inspired sneakers, conceived as sculptural objects balancing lightness and structure.

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Once the visual universe was established, we generated the male model to embody the concept, ensuring consistency in proportions, styling, and attitude. Every frame was animated with precision, allowing movement, fabric behavior, and camera rhythm to feel intentional rather than procedural.

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The edit was designed to emphasize the sneaker pair as the hero element — through pacing, framing, and dynamic transitions that reinforce performance and aesthetic impact.

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The result is a spec piece that explores how AI can be used not as a shortcut, but as a creative tool to build a fully controlled, fashion-forward visual narrative.