3D 

Social Media Content
Art Direction | 3D Modeling | Animation

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For the launch of Panorama Mascara, the objective was to create high-impact social media visuals that could translate product performance into instantly readable, scroll-stopping content.

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We developed a series of premium 3D assets designed specifically for digital platforms — from clean packshots to dynamic macro explorations of the brush and formula texture.

 

The focus was to enhance the product’s architecture and emphasize volume, precision, and depth, while maintaining a refined beauty aesthetic aligned with the brand’s standards.

 

The art direction centered on clarity and amplification: controlled lighting to sculpt the packaging, cinematic close-ups to highlight the brush geometry, and fluid camera movements to convey the “panoramic” effect in a visual language that feels immersive rather than descriptive.

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All elements were modeled and animated in 3D to allow full flexibility across formats — vertical, square, and widescreen — ensuring seamless adaptation for Instagram, TikTok, and paid media placements.