FÉTICHE BY
LOUBOUTIN

3D
Creative event concept - scenography & A.D. | 3D modeling | Environment creation
Creative direction, event design, and spatial storytelling shaped the launch experience of Louboutin’s Fetiche fragrance in New York City.
The project centered on transforming the event space into a fully immersive environment where scenography became the narrative.
Every element — from custom-designed furniture to original art installations and a dedicated photocall area — was conceived as part of a cohesive sensory journey.
At the heart of the concept stood a mirrored environment, designed to dissolve boundaries between reflection and reality. This architectural installation invited guests into a multi-sensory atmosphere where light, texture, and perspective interacted, creating a heightened emotional response.
More than a product launch, the event was crafted as an experiential statement — a space where fragrance, design, and perception merged into a singular, memorable moment.






