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FÉTICHE BY
LOUBOUTIN

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3D

Creative event concept - scenography & A.D. | 3D modeling | Environment creation

 

Creative direction, event design, and spatial storytelling shaped the launch experience of Louboutin’s Fetiche fragrance in New York City.

The project centered on transforming the event space into a fully immersive environment where scenography became the narrative.

 

Every element — from custom-designed furniture to original art installations and a dedicated photocall area — was conceived as part of a cohesive sensory journey.

At the heart of the concept stood a mirrored environment, designed to dissolve boundaries between reflection and reality. This architectural installation invited guests into a multi-sensory atmosphere where light, texture, and perspective interacted, creating a heightened emotional response.

 

More than a product launch, the event was crafted as an experiential statement — a space where fragrance, design, and perception merged into a singular, memorable moment.

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